Available for new projects
I'm Risto Tõldsep, a web developer and designer in Tallinn, Estonia. 5+ years designing and building custom websites, WordPress and WooCommerce stores, interactive frontends, and AI-powered web tools. Full-time and freelance.
Portfolio
Custom WooCommerce store for a premium skincare brand - fully custom WordPress theme with ACF Gutenberg blocks, Tailwind CSS, and a Vite-built per-block asset pipeline. Features GSAP animations, Swiper sliders, and Lenis smooth scrolling. Fully multilingual via WPML (content, strings, and media) for international reach. I also built a Mailchimp API integration for the newsletter signup form, subscribing customers directly to the mailing list. Integrated GTM, GA4, Google Search Console, Microsoft Clarity, and Meta Pixel with custom event tracking for lead generation and customer behaviour analysis.
Full stack custom website built with a Laravel backend and Vue frontend connected via Inertia - seamless SPA experience with server-side power.
Unified parking, car wash & EV charging platform - custom Elementor widgets built with PHP for a seamless drag-and-drop editing experience. 85,000+ users, 250+ locations.
Fully custom WordPress theme for a permanent makeup studio in Tallinn - ACF Gutenberg blocks, Tailwind CSS and a Vite per-block asset pipeline, with GSAP, Swiper and Lenis. Trilingual (ET/EN/RU) via WPML, a WooCommerce shop for PMU trainings and online courses with Montonio payments, a live Instagram feed, and a Mailchimp-connected newsletter that emails a first-time client coupon automatically. I also developed the custom AI chatbot plugin the site runs on - a multi-provider widget (Claude, GPT or Gemini) that indexes the site into its own knowledge base, answers visitors in their own language around the clock, captures leads through a scripted quick-reply flow, stores every conversation in wp-admin with analytics and ratings, and reports the questions its knowledge base could not answer. The theme feeds it live business data, the real price list and the FAQ, so it never invents prices. On the marketing side I set up and run the studio's Google Ads campaigns, with the measurement behind them: a Google Tag Manager container fed by a GTM4WP enhanced-ecommerce dataLayer, GA4 with custom ecommerce event tracking, and Google Ads conversion tracking on training and course purchases, backed by a Conversion Linker for ad-click attribution and gated by Google Consent Mode through the Complianz cookie banner.
Fully custom PHP WordPress theme for an Estonian real estate broker - built with ACF blocks and Tailwind CSS, conversion-focused and pixel-perfect. I also built a custom KV.ee integration plugin that imports the broker's property listings daily from the KV.ee XML feed into a custom post type - mapping prices, areas, location, and galleries into ACF fields, auto-setting featured images, archiving removed listings, and powering an AJAX-filterable listings block on the site.
Multi-language static site (EN/ET/ES) with a git-based CMS for client content editing and automated deploys via GitHub Actions.
Custom WooCommerce e-store for luxury silk bedding - premium brand identity, refined UX, and OEKO-TEX certified product showcase built for conversion.
Custom WordPress theme for a creative business quarter in North Tallinn - built with ACF Gutenberg blocks, Tailwind CSS, and a Vite-powered per-block asset pipeline. Features custom post types for companies, rental spaces, and events, a filterable interactive map, GSAP animations, Swiper sliders, and a full-page section-snapping scroll experience driven by Lenis. I also built a custom event-importer plugin that scrapes the cultural centre's programme by reconstructing the source site's Next.js data stream and smart-syncs events into a custom post type twice daily.
Products
Besides client work, I build my own digital products: designed, coded, launched and run end to end.
Interactive 3D tours that make showing property an experience.
Planly 3D turns a floor plan and a few photos into a 3D tour where buyers and tenants walk through a flat, house or office, measure the rooms and furnish them, right in the browser. I designed and built it end to end, from the WebGL viewer to the Blender pipeline that bakes the light.
Answers visitors from your own website, in their language.
Vestly.ai is an AI chatbot that learns from a company's own website, answers visitors in their own language and captures leads. It installs as a WordPress plugin or with one line of code. I built it end to end: the hosted service, the plugin, the widget and the admin.
Agency Work
Beyond personal projects, I've contributed to hundreds of client builds at two of Tallinn's top digital studios - as a full-time developer and as a collaborator, participating in planning, design, development, and execution.
Tallinn-based digital agency specialising in web design, development, and branding for Baltic and international clients. I work here full-time building high-quality web products.
View their work ->Creative digital studio where I spent several years building custom websites, eCommerce solutions, and brand experiences for Estonian and international clients across Europe and beyond.
View their references ->About Me
5+
Years full-time
250+
Projects worked on
I'm a Full Stack Web Developer based in Tallinn, Estonia, with over 5 years of hands-on experience building web applications, eCommerce stores, and digital tools - working both full-time and as a freelancer.
I graduated from Tallinn University of Technology with a Bachelor in Computer Systems Engineering, and have since built everything from pixel-perfect marketing sites to complex multi-language stores, custom CMS platforms, REST APIs, and AI-powered workflow automations.
I care deeply about code quality, performance, and real business results. If you need a website that actually converts, a web app built to scale, or someone to eliminate your team's repetitive work through automation - that's exactly what I do.
Services
Beautiful, conversion-focused interfaces designed from scratch. Clean layouts, strong typography, and experiences users actually enjoy.
End-to-end web application development - from database design and APIs to polished front-end interfaces. Built to scale, built to last.
Custom themes, plugins, and complete online stores. Multi-language, multi-currency, high-performance shops that convert browsers into buyers.
Rank higher and get found — in search engines and AI tools. Technical SEO audits, Core Web Vitals improvements, full analytics setup (GTM, GA4, Google Search Console, Microsoft Clarity, Meta Pixel with custom event tracking), and Google & Meta ad campaigns. AEO (Answer Engine Optimization) puts your content in AI answer boxes and voice search results; GEO (Generative Engine Optimization) gets tools like ChatGPT and Perplexity to surface and cite your business. All data-driven.
Ongoing care for your website - updates, backups, security hardening, speed optimization, and a developer to call when something breaks.
AI solutions, pipelines, smart workflows with digital tools and integrations. Eliminate the repetitive work that eats your team's time.
Resume
The tools and technologies I use to bring ideas to life - from concept to production.
Contact
Have a project in mind? Looking for a developer who actually cares about the outcome? Let's talk.
Get in touch
Drop me a line and I'll get back to you as soon as possible.
