# Risto Tõldsep — Web Developer & Designer

> Risto Tõldsep is a freelance web developer and designer based in Tallinn, Estonia, who designs and builds custom websites, WordPress and WooCommerce stores, interactive frontends, and AI-powered web tools.

## Overview

- **Name:** Risto Tõldsep
- **Role:** Web developer and designer
- **Location:** Tallinn, Estonia
- **Experience:** 5+ years full-time; 250+ projects worked on
- **Availability:** Open for freelance projects
- **Languages:** Estonian, English
- **Education:** BSc in Computer Systems Engineering, Tallinn University of Technology (TalTech)
- **Current role:** Developer at Reaktiiv, a digital agency in Tallinn
- **Website:** https://ristotoldsep.eu/ (English) / https://ristotoldsep.eu/et/ (Estonian)

## Services

- [Web Design & UI/UX](https://ristotoldsep.eu/services/web-design-ui-ux/): Beautiful, conversion-focused interfaces designed from scratch. Clean layouts, strong typography, and experiences users actually enjoy.
- [Full Stack Development](https://ristotoldsep.eu/services/full-stack-development/): End-to-end web application development - from database design and APIs to polished front-end interfaces. Built to scale, built to last.
- [WordPress & eCommerce](https://ristotoldsep.eu/services/wordpress-development/): Custom themes, plugins, and complete online stores. Multi-language, multi-currency, high-performance shops that convert browsers into buyers.
- [SEO, AEO, GEO & Digital Marketing](https://ristotoldsep.eu/services/seo-aeo-geo/): Rank higher and get found — in search engines and AI tools. Technical SEO audits, Core Web Vitals improvements, full analytics setup (GTM, GA4, Google Search Console, Microsoft Clarity, Meta Pixel with custom event tracking), and Google & Meta ad campaigns. AEO (Answer Engine Optimization) puts your content in AI answer boxes and voice search results; GEO (Generative Engine Optimization) gets tools like ChatGPT and Perplexity to surface and cite your business. All data-driven.
- [Maintenance & Support](https://ristotoldsep.eu/services/website-maintenance/): Ongoing care for your website - updates, backups, security hardening, speed optimization, and a developer to call when something breaks.
- [API Integrations & Automations](https://ristotoldsep.eu/services/api-integrations-automation/): AI solutions, pipelines, smart workflows with digital tools and integrations. Eliminate the repetitive work that eats your team's time.

## Case studies

- [Clarte](https://ristotoldsep.eu/work/clarte-woocommerce-skincare-store/): Risto Tõldsep built clarte.ee, a custom WooCommerce store for the Estonian premium skincare brand Clarte. The build uses a fully custom WordPress theme with ACF Gutenberg blocks, Tailwind CSS and a Vite per-block asset pipeline, is multilingual through WPML, and ships with a Mailchimp API newsletter integration and full analytics tracking.
- [Uusloo](https://ristotoldsep.eu/work/uusloo-laravel-vue-website/): Risto Tõldsep built Uusloo as a full-stack custom website with a Laravel backend and a Vue frontend connected through Inertia.js, giving the site single-page-app responsiveness with server-rendered routing.
- [Snabb](https://ristotoldsep.eu/work/snabb-parking-ev-charging-platform/): Risto Tõldsep built the web platform for Snabb, an Estonian service unifying parking, car wash and EV charging across 250+ locations for more than 85,000 users. The work centred on custom Elementor widgets written in PHP so the team could edit complex pages by drag and drop.
- [PR Permanent PMU](https://ristotoldsep.eu/work/pr-permanent-pmu-wordpress-ai-chatbot/): Risto Tõldsep built pilleriin.com for PR Permanent PMU, a permanent makeup studio in Tallinn. The site is a fully custom WordPress theme with a trilingual (ET/EN/RU) WPML setup, a WooCommerce shop for trainings and online courses with Montonio payments, and a custom multi-provider AI chatbot plugin he developed himself that runs on Claude, GPT or Gemini. He also runs the studio's Google Ads campaigns and built the measurement stack behind them.
- [Ribaana Horm](https://ristotoldsep.eu/work/ribaana-horm-real-estate-wordpress/): Risto Tõldsep built ribaanahorm.ee, a fully custom WordPress theme for an Estonian real estate broker using ACF blocks and Tailwind CSS. He also wrote a custom plugin that imports the broker's listings daily from the KV.ee XML feed into a custom post type and powers an AJAX-filterable listings block.
- [QiNutritionist](https://ristotoldsep.eu/work/qinutritionist-multilingual-astro-site/): Risto Tõldsep built qinutritionist.com as a multi-language static Astro site in English, Estonian and Spanish, with a git-based CMS so the client can edit content directly and GitHub Actions deploying every change automatically.
- [Serene Sleep](https://ristotoldsep.eu/work/serene-sleep-woocommerce-silk-bedding/): Risto Tõldsep built serenesleep.ee, a custom WooCommerce store for a luxury silk bedding brand, with a premium brand identity, refined product UX and an OEKO-TEX certified product showcase built for conversion.
- [Paavli Kvartal](https://ristotoldsep.eu/work/paavli-kvartal-wordpress-interactive-map/): Risto Tõldsep built paavli.ee for Paavli Kvartal, a creative business quarter in North Tallinn. The custom WordPress theme uses ACF Gutenberg blocks, Tailwind CSS and a Vite per-block asset pipeline, with custom post types for companies, rental spaces and events, a filterable interactive map, and a full-page section-snapping scroll driven by Lenis and GSAP. He also wrote the plugin that syncs the cultural centre's event programme twice daily.

## Tech stack

- **Frontend:** HTML5, CSS3, JavaScript, TypeScript, React, Vue, Next.js, Astro, GSAP
- **Backend:** PHP, Laravel, Node.js, MySQL, PostgreSQL, Firebase, REST APIs
- **CMS & eCommerce:** WordPress, WooCommerce, Headless CMS, Custom Themes, Custom Plugins
- **Tools & Other:** Git, Jira, Bitbucket, Figma, Technical SEO, AI APIs, n8n, Zapier, Analytics, Google Ads
- **Expertise:** Web Applications, Web Development, Full-Stack Development, Front-end Development, Back-End Web Development, Web Design
- **Leadership & Strategy:** Team Leadership, Team Management, Strategic Planning

## Contact

- **Email:** ristotoldsep@gmail.com
- **LinkedIn:** https://www.linkedin.com/in/risto-toldsep
- **GitHub:** https://github.com/ristotoldsep
- **Instagram:** https://www.instagram.com/ristotoldsep/
- **Facebook:** https://www.facebook.com/risto.toldsep/

## Optional

- [llms-full.txt](https://ristotoldsep.eu/llms-full.txt): Full text of every service and case study page