01
Measure first
Search Console, analytics, and a record of what answer engines currently say about you. Without a baseline you cannot tell whether any of the work helped.
Service
Technical SEO, AEO and GEO for Estonian businesses
Rank higher and get found — in search engines and AI tools. Technical SEO audits, Core Web Vitals improvements, full analytics setup (GTM, GA4, Google Search Console, Microsoft Clarity, Meta Pixel with custom event tracking), and Google & Meta ad campaigns. AEO (Answer Engine Optimization) puts your content in AI answer boxes and voice search results; GEO (Generative Engine Optimization) gets tools like ChatGPT and Perplexity to surface and cite your business. All data-driven.
Search is splitting in two. People still type queries into Google, but a growing number ask ChatGPT, Perplexity or Gemini instead and act on whatever those tools recommend. Being found now means being findable in both, and the second one works differently.
Classic SEO is still the foundation: a site that is fast, crawlable, correctly structured and genuinely useful. On top of that, being cited by an answer engine depends on things most sites never do, such as stating plain factual sentences a model can quote, marking up entities so they resolve to one identity, and being described by independent third parties.
What's included
- Technical SEO audit: crawlability, indexation, canonicals, hreflang, redirects, structured data, sitemaps.
- Core Web Vitals work, including the common case where a visually heavy site renders nothing useful until JavaScript runs.
- Structured data as a connected entity graph rather than scattered snippets, so search engines resolve your pages to one identity.
- AEO and GEO: content structured as questions and factual answers, llms.txt, and crawler access for GPTBot, ClaudeBot and PerplexityBot.
- Full analytics setup: Google Tag Manager, GA4 with custom events, Search Console, Microsoft Clarity, Meta Pixel.
- Google Ads and Meta campaigns with conversion tracking that measures actual purchases rather than pageviews.
How it works
02
Fix the foundations
Crawlability, speed, structure, schema. No amount of content compensates for a site engines cannot read properly.
03
Build the surface
Pages that answer real queries, each one earning its URL. Thin pages are a liability, not a gain.
04
Earn corroboration
What third parties say about you matters more to an answer engine than what you say about yourself.
05
Re-measure
Re-run the same queries against the same engines and compare against the baseline.
Recent work
Frequently asked questions
What is GEO and how is it different from SEO?
SEO aims to rank a page in a list of links. GEO, generative engine optimisation, aims to be the source an AI cites when it answers a question. They overlap in the fundamentals, but GEO leans much harder on plain factual writing, question-and-answer structure, machine-readable entities and independent mentions elsewhere.
How do I get ChatGPT to recommend my business?
Three things, roughly in order: be crawlable by GPTBot and the other AI crawlers, state what you do in plain factual sentences that are easy to quote, and be described as such by sources other than your own website. The third is the slowest and matters most.
How long does SEO take to show results?
Technical fixes can show in weeks. Ranking for competitive non-branded queries is months. Anyone promising faster is selling something.
Do you do this for Estonian and English at the same time?
Yes, and they are genuinely different jobs. Estonian queries are lower volume and much less competitive, so they often pay back faster, but they need real Estonian content rather than translated English.
Can you set up Google Ads conversion tracking properly?
Yes, including GTM4WP enhanced-ecommerce dataLayers, GA4 ecommerce events, Conversion Linker and Google Consent Mode through a cookie banner. If the conversion tracking is not measuring real purchases, the campaign data is not telling you anything.
Get in touch
Want to know more about me, tell me about your project, or just say hello?
Drop me a line and I'll get back to you as soon as possible.