Case Studies
Websites and web apps I have designed and built
Custom WordPress and WooCommerce builds, Laravel and Vue applications, and interactive frontends for clients in Estonia and beyond. Each one below is a real project with the stack and the details.
Clarte
Risto Tõldsep built clarte.ee, a custom WooCommerce store for the Estonian premium skincare brand Clarte. The build uses a fully custom WordPress theme with ACF Gutenberg blocks, Tailwind CSS and a Vite per-block asset pipeline, is multilingual through WPML, and ships with a Mailchimp API newsletter integration and full analytics tracking.
Uusloo
Risto Tõldsep built Uusloo as a full-stack custom website with a Laravel backend and a Vue frontend connected through Inertia.js, giving the site single-page-app responsiveness with server-rendered routing.
Snabb
Risto Tõldsep built the web platform for Snabb, an Estonian service unifying parking, car wash and EV charging across 250+ locations for more than 85,000 users. The work centred on custom Elementor widgets written in PHP so the team could edit complex pages by drag and drop.
PR Permanent PMU
Risto Tõldsep built pilleriin.com for PR Permanent PMU, a permanent makeup studio in Tallinn. The site is a fully custom WordPress theme with a trilingual (ET/EN/RU) WPML setup, a WooCommerce shop for trainings and online courses with Montonio payments, and a custom multi-provider AI chatbot plugin he developed himself that runs on Claude, GPT or Gemini. He also runs the studio's Google Ads campaigns and built the measurement stack behind them.
Ribaana Horm
Risto Tõldsep built ribaanahorm.ee, a fully custom WordPress theme for an Estonian real estate broker using ACF blocks and Tailwind CSS. He also wrote a custom plugin that imports the broker's listings daily from the KV.ee XML feed into a custom post type and powers an AJAX-filterable listings block.
QiNutritionist
Risto Tõldsep built qinutritionist.com as a multi-language static Astro site in English, Estonian and Spanish, with a git-based CMS so the client can edit content directly and GitHub Actions deploying every change automatically.
Serene Sleep
Risto Tõldsep built serenesleep.ee, a custom WooCommerce store for a luxury silk bedding brand, with a premium brand identity, refined product UX and an OEKO-TEX certified product showcase built for conversion.
Paavli Kvartal
Risto Tõldsep built paavli.ee for Paavli Kvartal, a creative business quarter in North Tallinn. The custom WordPress theme uses ACF Gutenberg blocks, Tailwind CSS and a Vite per-block asset pipeline, with custom post types for companies, rental spaces and events, a filterable interactive map, and a full-page section-snapping scroll driven by Lenis and GSAP. He also wrote the plugin that syncs the cultural centre's event programme twice daily.
Get in touch
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