Product presentation as the design
In this category the imagery is the argument. The layout gives photography room to work rather than squeezing it into a template’s fixed thumbnail grid.
Case Study
Serene Sleep: custom WooCommerce store for luxury silk bedding
Premium brand identity and conversion-focused product UX
Risto Tõldsep built serenesleep.ee, a custom WooCommerce store for a luxury silk bedding brand, with a premium brand identity, refined product UX and an OEKO-TEX certified product showcase built for conversion.
The challenge
Serene Sleep sells luxury silk bedding, a category where the product photograph and the certification do most of the selling. A generic store template makes a €200 duvet cover look like a €20 one.
What I built
- A custom WooCommerce theme built around the product imagery rather than around a template’s default grid.
- A premium brand identity carried consistently through typography, spacing and product presentation.
- An OEKO-TEX certification showcase placed where it supports the purchase decision rather than buried in a tab.
Technical highlights
Certification as a conversion element
OEKO-TEX certification is a real reason to trust the price. Surfacing it in the product flow rather than in a footer link treats it as the selling point it is.
Tech stack
WordPressWooCommerceCustom ThemePHP
Frequently asked questions
Does design really change conversion for a premium product?
For a premium physical product it is most of the argument. The buyer cannot touch the fabric, so presentation and proof of quality are doing the work the product would do in a shop.
Related projects
Get in touch
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